Brook Intelligence is the insight team for a number of leading firms – supporting business development and over-stretched research teams. Our in-house experience gives us particular insight into what fee earners see as work opportunities.
Company Profiles
- For pitches, prospect meetings and key account reviews
- Commerciality is high on clients’ agenda – put simply that means demonstrating an understanding of their sector and strategic drivers
- Our profiles highlight a company’s strategic intent and any adverse developments (strategy, restructuring, downsizing, M&A, etc.)
- Insight to enable you to have a more robust and meaningful discussion with clients and prospects
- Executive summary highlighting work opportunities
- Where many profiles are box ticked against templates, we are renowned for our critical thinking that delivers insight and analysis tailored to the business
- Each year we profile hundreds of global companies as well as some private companies
Client or Competitor Tracking
- Daily, weekly, monthly or quarterly tracking of your key accounts or key competitors
- Strategic information only – strategy changes, financial updates, key people moves, new services / contracts won, M&A and legal
- Direct email to interest groups
- Intranet ready
- Traffic lights coding to draw attention to key developments
- Highlights to draw immediate attention to opportunities
- At any time we are tracking key financial services companies, key competitors in facilities management, and a host of sectors
Target Lists
- Specifically researched lists to provide a narrow and highly targeted list
- Target lists we have generated include: Chinese banks operating in the UK and foreign real estate funds investing in the UK
- On numerous occasions we have also profiled key clients with a ‘significant’ presence in certain jurisdictions to aid cross-selling between offices
Bespoke
- Any bespoke business intelligence or analysis that requires critical thinking
- Examples of assignments include:
- analysing governance compliance for FTSE listed companies
- spend by various utilities against income and deficits
- benchmarking corporate responsibility policies for listed companies by sector