Tactical business intelligence for decision takers
Brook Intelligence undertakes all the traditional functions you typically associate with an in-house business research function with the enhanced skill set of financial analysts.
Company profiling
- For corporate finance teams during M&A transactions
- For bids teams to give them supporting evidence
- To aid sales visits to new prospects
- To assist in Key Account Reviews
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Sector/country research
Due diligence into sectors to help better understand major trends, current and forecast size of a market and key events. Often used at the planning stage to assess investment priorities into a sector or country. The same supporting information is also needed by M&A and Recovery teams. In the case of corporate finance as part of a valuation exercise or in the case of recovery to understand the market and competitor landscape during a turnaround situation. More bespoke information is used by risk management to identify market risks affecting clients or by forensic teams to help substantiate claims.
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Day-to-day
Practitioners and management require day-to-day intelligence to support a range of activities including some of the following:
- Competitor tracking
- People profiles
- Sourcing and acquiring lists/other market reports
- Retrieving annual reviews/accounts
Analysis
Complex businesses need accurate management information to aid decision taking at a country and group level. Typically, businesses resource this in an ad-hoc way leading to inconsistent reporting. With access to your internal financial, HR, and other information, a retained team of analysts can easily provide the following analysis as well as any other information defined by the business.
Billing analysis (by department, by partner, by strategic priority, by country/regions). Billing analysis by client including historic breakdown (by country, global accounts, cross-selling). Staff breakdowns by grade, by country, by service line, churn rates, etc.